The University of North Carolina at Pembroke Hones Its Growth Strategy with Hanover’s Research Expertise

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Over the last five years, UNC Pembroke has experienced unprecedented growth—more than 32% in enrollment since 2018, multiple new academic buildings, and expanding our regional footprint. It is important to us that as we continue that growth in a responsible and managed way in the years ahead. In this, we are focused on the implementation of data-driven strategies for student success and outcomes, alumni engagement, and brand management. Understanding key things like brand awareness, rankings, enrollment choice, retention and progression, academic program development, and alumni engagement will give valuable insight in the development and measurement of our plans as we progress.

UNC Pembroke was looking for a research partner that complements our approach to education and offered expertise in a variety of key areas that can advance our vision for becoming a top-tier regional university. The Hanover approach, proven success, and reputation for excellence is exactly what we need to get valuable insight for the implementation and measurement of our new strategic plan.

Having a trusted partner to support our work will be critical to our growth strategy. Bringing the full weight of the Hanover expertise to our campus will be a natural extension of the many great things already happening in these areas. Their efforts can easily complement existing work, allowing each of our departments to gain free time to focus on essential day-to-day and long-range strategic tasks. To be successful, we must have full confidence in the data upon which our plans are built and measured. Hanover gives us that peace of mind so we know we can maximize our effectiveness across many functional areas.

Jodi W. Phelps, Chief Communications & Marketing Officer
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About the University of North Carolina at Pembroke

The University of North Carolina at Pembroke is a master’s-level university with a community of over 8,200 students. With a wide array of bachelor’s and master’s degree offerings and a diverse community of cultures, ideas and organizations, UNCP prepares its students to excel.

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