Like many things in business, having a good relationship with a company’s representatives is so important. The Hanover representatives we’re working with feel more like colleagues than service providers. When deciding to pursue a partnership, having people that take time to understand the unique nature of your needs and limitations is important. When they actually craft a proposal that addresses those needs, it’s priceless. We plan to use Hanover to explore part time and flexible program delivery models and to help us get the insights we need to create distinct marketing plans for different segments of the market instead of a one-size fits all approach. For others considering working with an external partner, I recommend that you be very transparent about what your goals and limitations are. Think of your external partners as the researchers you wish you had a budget to hire and that can handle any type of data collection and analysis project you have, be it marketing, recruitment, or engagement. Research is a science and unless you have a staff of scientists, you cannot duplicate what Hanover provides.
Hillary Kane, Chief Communications & Marketing Officer, Adjunct Professor of Law