Winston-Salem State University Collects Meaningful Alumni Insights with Hanover’s Advancement Analytics

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Our goal at WSSU is to broaden our understanding of the needs and preferences of our 30,000 alumni. We had never surveyed our alumni and want to collect insights related to communication, engagement, volunteer opportunities, and alumni giving. We aim to use these insights to help provide relevant programming that is of interest to our graduates and to understand how we can support them with access to personal enrichment, employment, and continuing education.

We are excited to leverage Hanover’s Advancement Analytics solution to help us meet these goals. Access to Advancement Analytics will enhance the accuracy of our alumni data; help us expand our capability to segment and disseminate relevant messaging to alumni by class, major, or extracurricular activities; and allow us to deploy alumni surveys that gather meaningful insights.

We encourage our colleagues in higher education who are searching for productive partnerships to examine recommendations and testimonials from previous clients to inform their decisions.

LaTanya Afolayan, Vice President of Advancement & Executive Director of the WSSU Foundation

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About Winston-Salem State University

Founded in 1892, WSSU enjoys a distinguished reputation as a historically black constituent institution of the University of North Carolina that offers a rich curriculum rooted in a high-quality, liberal education. The University’s undergraduate and graduate students can choose from many innovative areas of study designed to equip them with the skills and knowledge needed to develop creative solutions to today’s—and tomorrow’s—complex problems.

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