Topic: Corporate

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102 Articles in Corporate

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2019 Trends in Market Analysis
 

Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage…continue reading 

CDK Global Seeks to Increase Auto Dealership Workforce Diversity
 

Overview Client: CDK Global Industry: Automotive Headquarters Location: Hoffman Estates, IL Website: www.cdkglobal.com/us/automotive Research Methodologies Used: Employment Preference Survey, Survey…continue reading 

Your 5-Step Guide to Creating a Customer Journey Map
 

Have you put yourself in your customers’ shoes to understand what they truly need and expect from your company? Do…continue reading 

Get Your BUILDER On: Key Insights from 600+ Residential Building Brands
 

In April, BUILDER.com released the results of its 2019 survey of residential contractors. The survey, as in previous years, asked…continue reading 

Hanover Research Wins 2019 IES Sales Excellence Award in the Sales Training Category
 

Arlington, VA — July 16, 2019 —Hanover Research has been named a winner of the were announced in May 2019….continue reading 

Photo of an office building
 

Overview Client: Rheem Manufacturing Company® Industry: Heating, Cooling, Water Heating and Commercial Refrigeration Headquarters: Atlanta, GA Website: www.rheem.com Research Methodologies:…continue reading 

Five Critical Steps of a Successful Market Analysis
 

To maximize returns on investment and identify potential growth opportunities, companies must continuously assess the state of their respective markets….continue reading 

New Product Development Checklist
 

Launching a new product can be an exciting new venture for companies. New product development (NPD) can help companies understand…continue reading 

Hanover Research Counted Among Finalists for the 2019 IES Sales Excellence Awards in the Sales Training Category
 

Arlington, VA — May 13, 2019 —Hanover Research announced it has been selected as a finalist for the 9th Annual…continue reading 

2019 Trends in B2B E-Commerce
 

By 2025, the e-commerce sector for B2B vendors will outsize its B2C counterpart. B2B e-commerce is expected to draw 12%…continue reading 

Enhance Customer Experience with a VoC Program
 

Customers have more options and resources to make informed purchase decisions than ever before, making it crucial for companies to…continue reading 

Everything You Wanted to Know About Brand Tracking Surveys
 

Building and maintaining a healthy brand has never been more difficult. New competitors are entering the market at lightning speed;…continue reading 

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