Topic: Corporate

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122 Articles in Corporate

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COVID-19 Situation Report

To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on…continue reading 

COVID-19 Business Response Snapshot

As the COVID-19 pandemic continues to evolve, organizations are striving to stay up-to-date on how other U.S. businesses are responding…continue reading 

Mermet Leverages Path-to-Purchase Insights to Help Expand Its Online Presence

Overview Client: Mermet Industry: Textile Manufacturing Headquarters Location: Cowpens, SC Website: Research Methodologies Used: Path to Purchase Survey  …continue reading 

Webinar Recording: Build Brand Loyalty through COVID-19

As businesses grapple with the pandemic’s effect on buying behaviors, maintaining brand loyalty is critical to long-term success. How can…continue reading 

Brand Tracking 101 Guide

Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand…continue reading 

COVID-19 Impact on Consumer Spending

As a result of COVID-19, consumers have shifted away from spending on non-essential products, and are prioritizing spending in essential…continue reading 

Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences

Overview Client: Manitou Group Industry: Agriculture, Construction, and Mining Machinery Manufacturing Headquarters Location: Ancenis, France Website: Research Methodologies Used:…continue reading 

Webinar Recording: Meaningful Customer Engagement During COVID-19

In this time of uncertainty, it’s more important than ever for businesses to stay connected to their customers. With consumer…continue reading 

Does Your Organization Need One-Time or Ongoing Brand Tracking?

A strong brand helps organizations boost revenue, capitalize on market opportunities, and compete with an increasing number of players across…continue reading 

Ready to Start Brand Tracking? Here Are 5 Things to Do First.

Building and maintaining a healthy brand is critical to organizational health. B2B brands with strong brand identities outperform their competitors…continue reading 

Leveraging Your Customer Experience Toolbox

For nearly two decades, executives have prioritized customer experience, as organizations that excel in this area realize positive revenue impact,…continue reading 

The State of Product Development

Product development—either refining existing products or creating wholly new products—is a key driver of organic growth for most organizations. However,…continue reading 

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