Topic: Corporate

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92 Articles in Corporate

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Enhance Customer Experience with a VoC Program
 

Customers have more options and resources to make informed purchase decisions than ever before, making it crucial for companies to…continue reading 

Everything You Wanted to Know About Brand Tracking Surveys
 

Building and maintaining a healthy brand has never been more difficult. New competitors are entering the market at lightning speed;…continue reading 

Customer Segmentation Guidebook
 

To keep pace with the evolving customer, organizations need to know whom to target, what influences their decisions, and how…continue reading 

Top 6 Brand Tracking Metrics
 

40% of marketers say proving ROI is their top marketing challenge. Without clear and continuous measurement, you cannot determine where…continue reading 

The Impact of Market Research: 2018 and Beyond
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Hanover Research Report Finds Companies Using Market Research More Likely to Increase Customer Retention and Sales
 

Sixty-eight percent of companies that have increased sales have used market research to do so, according to the 2018 Market…continue reading 

2018 Market Research Impact Report
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Top 6 Reasons Regular Brand Tracking is Essential
 

Building and maintaining a strong, healthy, and reputable brand is often easier said than done. Brand health is impacted by…continue reading 

Three Questions to Ask When Evaluating Market Dynamics
 

Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for…continue reading 

Brand Tracking 101 Guide
 

Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand…continue reading 

Five Critical Tests for Market Growth
 

Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for…continue reading 

6 Characteristics of Companies that Achieve Brand and Customer Alignment
 

All organizations have a brand, whether they actively work to cultivate one or not. A well-defined and executed brand strategy…continue reading 

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