Topic: Corporate

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125 Articles in Corporate

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Webinar Recording: Getting Product Development Right in the COVID-19 Era
 

The significant impact of COVID-19 on global supply chains, manufacturing, and production, along with risk avoidance, has caused many US…continue reading 

COVID-19 Situation Report
 

To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on…continue reading 

COVID-19 Business Response Snapshot
 

As the COVID-19 pandemic continues to evolve, organizations are striving to stay up-to-date on how other U.S. businesses are responding…continue reading 

The State of Brand Measurement
 

Now more than ever, it’s critical for organizations to clearly define and aggressively differentiate their unique value proposition, as well…continue reading 

Webinar Recording: Seeking Growth in Pandemic-Affected Markets Through Targeted Market Analysis
 

As the US economy goes through a stop-start reopening, companies across the economic landscape are looking for ways to buttress…continue reading 

Mermet Leverages Path-to-Purchase Insights to Help Expand Its Online Presence
 

Overview Client: Mermet Industry: Textile Manufacturing Headquarters Location: Cowpens, SC Website: www.mermetusa.com Research Methodologies Used: Path to Purchase Survey  …continue reading 

Webinar Recording: Build Brand Loyalty through COVID-19
 

As businesses grapple with the pandemic’s effect on buying behaviors, maintaining brand loyalty is critical to long-term success. How can…continue reading 

Brand Tracking 101 Guide
 

Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand…continue reading 

COVID-19 Impact on Consumer Spending
 

As a result of COVID-19, consumers have shifted away from spending on non-essential products, and are prioritizing spending in essential…continue reading 

Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences
 

Overview Client: Manitou Group Industry: Agriculture, Construction, and Mining Machinery Manufacturing Headquarters Location: Ancenis, France Website: www.manitou.com Research Methodologies Used:…continue reading 

Webinar Recording: Meaningful Customer Engagement During COVID-19
 

In this time of uncertainty, it’s more important than ever for businesses to stay connected to their customers. With consumer…continue reading 

Does Your Organization Need One-Time or Ongoing Brand Tracking?
 

A strong brand helps organizations boost revenue, capitalize on market opportunities, and compete with an increasing number of players across…continue reading 

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