COVID-19 Situation Report

covid-19 business situation report

To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on a regular basis. After initially tracking the evolution of the pandemic by comparing the case of the United States, China, and Italy, Hanover is now focusing on the federal and state level responses to COVID-19 […]

COVID-19 Business Response Snapshot

COVID-19 coronavirus Business Response Snapshot

As the COVID-19 pandemic continues to evolve, organizations are striving to stay up-to-date on how other U.S. businesses are responding to and being impacted by the situation. Our COVID-19 Business Response Snapshot provides an excerpt from our comprehensive Business Conditions Tracker, available to members here on the client portal. This snapshot, updated bimonthly, details COVID-19’s […]

Mermet Leverages Path-to-Purchase Insights to Help Expand Its Online Presence

Overview Client: Mermet Industry: Textile Manufacturing Headquarters Location: Cowpens, SC Website: www.mermetusa.com Research Methodologies Used: Path to Purchase Survey   Challenge Mermet manufactures and sells premium solar screen fabrics to architects, designers, fabricators, and dealers for a variety of applications. To explore how these customer groups prefer to receive and consume product information prior to […]

Webinar Recording: Build Brand Loyalty through COVID-19

As businesses grapple with the pandemic’s effect on buying behaviors, maintaining brand loyalty is critical to long-term success. How can organizations develop highly resonant messaging and shore up brand allegiance in a constantly-shifting landscape? Listen as our panel of marketing experts,  Jocelyn Robertson (Director of Marketing, Daiya Foods Inc.), Marcia Hunt (Chief Marketing Officer, NutraDried […]

Brand Tracking 101 Guide

Brand Tracking

Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be difficult, time-consuming, and costly. To help, we created the Brand Tracking 101 guide. In this guide, learn how to: Develop a brand tracking strategy Understand the key metrics that determine your […]

COVID-19 Impact on Consumer Spending

As a result of COVID-19, consumers have shifted away from spending on non-essential products, and are prioritizing spending in essential product categories. However, brand loyalty is impacted in essential categories. In order to retain customer loyalty and wallet-share, it is vital for companies to understand and track consumer behavior and preferences now more than ever. […]

Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences

Overview Client: Manitou Group Industry: Agriculture, Construction, and Mining Machinery Manufacturing Headquarters Location: Ancenis, France Website: www.manitou.com Research Methodologies Used: Buyer Preferences Survey   Challenge Manitou Group (Manitou) is a world leader in rough-terrain handling, manufacturing and distributing compact earthmoving equipment for construction, agriculture, and other industries. To better understand the journey customers take when […]

Webinar Recording: Meaningful Customer Engagement During COVID-19

In this time of uncertainty, it’s more important than ever for businesses to stay connected to their customers. With consumer attitudes and spending behaviors changing rapidly, how can organizations drive loyalty and effectively respond to shifts in the buyer journey? Listen as our panel of marketing experts, LeeAnn Smulligan (Director of Marketing, Mrs. T’s Pierogies) […]

Does Your Organization Need One-Time or Ongoing Brand Tracking?

A strong brand helps organizations boost revenue, capitalize on market opportunities, and compete with an increasing number of players across an expanding number of platforms. With a solid brand presence, organizations gain longevity and recognition, building a well-regarded reputation among customers and competitors. Keeping a finger on the pulse of your brand health through regular […]