Topic: Corporate

  • Filter Posts by Resource Type

  • Sort Posts

92 Articles in Corporate

View as:
Questions to Ask in New Product Development

The new product development (NPD) process plays a pivotal role as the primary driver of corporate organic growth—yet, executives frequently…continue reading 

6 Tests to Run Before a Brand Launch

Rebranding or launching a new brand campaign can be a necessary undertaking in order to revitalize a company’s image and…continue reading 

Take Your Power Back: Strengthen Buyer Engagement with 4 Customer Tracking Tools

Today’s technology has given consumers unprecedented degrees of decision-making power when making a purchase. At no point in history have…continue reading 

Minimize Risk When Rebranding by Deploying a Stealth Launch

A solid brand presence is vital for organizations as they experience an exponential increase in competitors and platforms. Strong brands…continue reading 

4 Tests to Measure the Customer Journey

Customer journey maps are visual illustrations of a customer’s experience with a brand, from initial discovery through purchase and retention….continue reading 

3 Tips for B2B Companies to Transition to eCommerce

The B2B eCommerce market is projected to reach $1.18 trillion domestically by 2021, more than double the size of the…continue reading 

Five Ways to Get the Most Out of Your Data

In the last two years, more data was created than ever before. Companies who analyze their data effectively enjoy an…continue reading 

Customer Journey Mapping Toolkit

Customer Journey Maps are invaluable tools that pave the way for personalization and targeted engagement. However, creating the customer journey…continue reading 

Trends for B2C Companies Looking to Expand into B2B

In less than two years B2B eCommerce will be more than double the size of B2C eCommerce, reaching $1.8 trillion domestically….continue reading 

Hanover Research Recognized as Top 50 Research Firm by American Marketing Association

ARLINGTON, Va., – The American Marketing Association (AMA) has named Hanover Research (Hanover), a leading provider of market intelligence and…continue reading 

Mueller Leverages Market Analysis for Long-Term Product Strategy

The Challenge Mueller Company, a full-line manufacturer of water distribution products, observed growing interest in a specific portion of the…continue reading 

7 Signs It’s Time for a Rebrand

With 3.4% drop in sales in 2015 due to increased competition from other fast-casual chains, as well as the arrest of…continue reading 

Hanover Research