Topic: Corporate

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123 Articles in Corporate

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The State of Product Development

Product development—either refining existing products or creating wholly new products—is a key driver of organic growth for most organizations. However,…continue reading 

Webinar Recording: Charting a Course: Responding to COVID-19

There’s no such thing as business as usual today. With economic and health forecasts changing daily, how do you plan…continue reading 

New Product Development Checklist

Launching a new product can be an exciting new venture for companies. New product development (NPD) can help companies understand…continue reading 

Top 7 Tips for a Successful Rebrand

All companies have a brand, whether they actively work to cultivate one or not. Organizations reap the value of brand…continue reading 

Hanover Research Recognized as Top 50 Research Firm in GreenBook Market Leaders Report

Arlington, VA — December 16, 2019 — GreenBook has named Hanover Research (Hanover) a leading provider of market intelligence and…continue reading 

The State of Mapping the Customer Journey

Customer journey maps visualize the journey your customers take on their path to purchase, providing critical insights into how they…continue reading 

The Impact of Customer Journey Maps

Customer journey maps are an important business investment for generating ROI across an organization. Organizations use and derive the most…continue reading 

8 Key Trends in Customer Journey Mapping

Customer journey maps aggregate a vast array of customer data to provide a logical, holistic representation of the purchasing process….continue reading 

Your 5-Step Guide to Successful M&A Target Identification

All organizations want to grow their business—but there is no one-size-fits-all strategy to further organizational growth. While some may seek…continue reading 

Market Analysis eBook

Long-term growth is a top priority for companies—nearly two-thirds of businesses identify growth as a top item on their executives’…continue reading 

2019 Bottled Water Market Report

U.S. bottled water per capita consumption has grown steadily over the past decade. With an increase of 29 gallons in…continue reading 

2019 Trends in Market Analysis

Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage…continue reading 

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