Topic: Corporate

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86 Articles in Corporate

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Five Ways to Get the Most Out of Your Data

In the last two years, more data was created than ever before. Companies who analyze their data effectively enjoy an…continue reading 

Customer Journey Mapping Toolkit

Customer Journey Maps are invaluable tools that pave the way for personalization and targeted engagement. However, creating the customer journey…continue reading 

Trends for B2C Companies Looking to Expand into B2B

In less than two years B2B eCommerce will be more than double the size of B2C eCommerce, reaching $1.8 trillion domestically….continue reading 

Hanover Research Recognized as Top 50 Research Firm by American Marketing Association

ARLINGTON, Va., – The American Marketing Association (AMA) has named Hanover Research (Hanover), a leading provider of market intelligence and…continue reading 

Mueller Leverages Market Analysis for Long-Term Product Strategy

The Challenge Mueller Company, a full-line manufacturer of water distribution products, observed growing interest in a specific portion of the…continue reading 

7 Signs It’s Time for a Rebrand

With 3.4% drop in sales in 2015 due to increased competition from other fast-casual chains, as well as the arrest of…continue reading 


ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of market intelligence and analytics, has announced new solutions designed to…continue reading 

Top 7 Tips for a Successful Rebrand

Over time almost all companies will need to update their brand to reflect shifts in the market or changes in…continue reading 

Trends in B2B Marketing: 2018

Gain insight into the five biggest trends impacting B2B companies in 2018 and learn how savvy companies adapt to a…continue reading 

Trends in Consumer Marketing: 2018

Trends in Consumer Marketing: 2018 Gain insight into the five biggest trends impacting brands in 2018 and learn how savvy…continue reading 

The Steel Tariffs Go Into Effect This Week: Here are Four Things You Can Do to Prepare

On March 23, the Trump administration will enact a 25% tariff on steel and aluminum imports, which, while exempting Canada…continue reading 

Two Overlooked Tactics that will Ensure Your Digital Marketing Campaign Reaches the Right Audience

Digital marketing spending is expected to explode in the next few years, with projected US digital marketing expenditure nearing $120…continue reading 

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