Topic: Corporate

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107 Articles in Corporate

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New Product Development Checklist
 

Launching a new product can be an exciting new venture for companies. New product development (NPD) can help companies understand…continue reading 

Hanover Research Counted Among Finalists for the 2019 IES Sales Excellence Awards in the Sales Training Category
 

Arlington, VA — May 13, 2019 —Hanover Research announced it has been selected as a finalist for the 9th Annual…continue reading 

2019 Trends in B2B E-Commerce
 

By 2025, the e-commerce sector for B2B vendors will outsize its B2C counterpart. B2B e-commerce is expected to draw 12%…continue reading 

Enhance Customer Experience with a VoC Program
 

Customers have more options and resources to make informed purchase decisions than ever before, making it crucial for companies to…continue reading 

Everything You Wanted to Know About Brand Tracking Surveys
 

Building and maintaining a healthy brand has never been more difficult. New competitors are entering the market at lightning speed;…continue reading 

Customer Segmentation Guidebook
 

To keep pace with the evolving customer, organizations need to know whom to target, what influences their decisions, and how…continue reading 

Top 6 Brand Tracking Metrics
 

40% of marketers say proving ROI is their top marketing challenge. Without clear and continuous measurement, you cannot determine where…continue reading 

The Impact of Market Research: 2018 and Beyond
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Hanover Research Report Finds Companies Using Market Research More Likely to Increase Customer Retention and Sales
 

Sixty-eight percent of companies that have increased sales have used market research to do so, according to the 2018 Market…continue reading 

Market Research Impact Report
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Top 6 Reasons Regular Brand Tracking is Essential
 

Building and maintaining a strong, healthy, and reputable brand is often easier said than done. Brand health is impacted by…continue reading 

Three Questions to Ask When Evaluating Market Dynamics
 

Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for…continue reading 

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