Topic: Corporate

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102 Articles in Corporate

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Take Your Power Back: Strengthen Buyer Engagement with 4 Customer Tracking Tools
 

Today’s technology has given consumers unprecedented degrees of decision-making power when making a purchase. At no point in history have…continue reading 

Minimize Risk When Rebranding by Deploying a Stealth Launch
 

A solid brand presence is vital for organizations as they experience an exponential increase in competitors and platforms. Strong brands…continue reading 

4 Tests to Measure the Customer Journey
 

Customer journey maps are visual illustrations of a customer’s experience with a brand, from initial discovery through purchase and retention….continue reading 

3 Tips for B2B Companies to Transition to eCommerce
 

The B2B eCommerce market is projected to reach $1.18 trillion domestically by 2021, more than double the size of the…continue reading 

Five Ways to Get the Most Out of Your Data
 

In the last two years, more data was created than ever before. Companies who analyze their data effectively enjoy an…continue reading 

Customer Journey Mapping Toolkit
 

Customer Journey Maps are invaluable tools that pave the way for personalization and targeted engagement. However, creating the customer journey…continue reading 

Trends for B2C Companies Looking to Expand into B2B
 

In less than two years B2B eCommerce will be more than double the size of B2C eCommerce, reaching $1.8 trillion domestically….continue reading 

Hanover Research Recognized as Top 50 Research Firm by American Marketing Association
 

ARLINGTON, Va., – The American Marketing Association (AMA) has named Hanover Research (Hanover), a leading provider of market intelligence and…continue reading 

Mueller Leverages Market Analysis for Long-Term Product Strategy
 

The Challenge Mueller Company, a full-line manufacturer of water distribution products, observed growing interest in a specific portion of the…continue reading 

7 Signs It’s Time for a Rebrand
 

With 3.4% drop in sales in 2015 due to increased competition from other fast-casual chains, as well as the arrest of…continue reading 

Photo of a stack of newspapers
 

ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of market intelligence and analytics, has announced new solutions designed to…continue reading 

Top 7 Tips for a Successful Rebrand
 

Over time almost all companies will need to update their brand to reflect shifts in the market or changes in…continue reading 

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