Topic: Corporate

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94 Articles in Corporate

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Mueller Leverages Market Analysis for Long-Term Product Strategy
 

The Challenge Mueller Company, a full-line manufacturer of water distribution products, observed growing interest in a specific portion of the…continue reading 

7 Signs It’s Time for a Rebrand
 

With 3.4% drop in sales in 2015 due to increased competition from other fast-casual chains, as well as the arrest of…continue reading 

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ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of market intelligence and analytics, has announced new solutions designed to…continue reading 

Top 7 Tips for a Successful Rebrand
 

Over time almost all companies will need to update their brand to reflect shifts in the market or changes in…continue reading 

Trends in B2B Marketing: 2018
 

Gain insight into the five biggest trends impacting B2B companies in 2018 and learn how savvy companies adapt to a…continue reading 

Trends in Consumer Marketing: 2018
 

Trends in Consumer Marketing: 2018 Gain insight into the five biggest trends impacting brands in 2018 and learn how savvy…continue reading 

The Steel Tariffs Go Into Effect This Week: Here are Four Things You Can Do to Prepare
 

On March 23, the Trump administration will enact a 25% tariff on steel and aluminum imports, which, while exempting Canada…continue reading 

Two Overlooked Tactics that will Ensure Your Digital Marketing Campaign Reaches the Right Audience
 

Digital marketing spending is expected to explode in the next few years, with projected US digital marketing expenditure nearing $120…continue reading 

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No longer considered a passing fad, the Maker Movement is the unconventional, but popular convergence of DIY and hacker cultures….continue reading 

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By Mike Chung A regional consumer service provider was considering changing its name to reflect a shift away from outdated…continue reading 

Six Building Industry Trends You Need to Know in 2018
 

By Cam Wall If you’re a building supply manufacturer, you probably look out for Hanley Wood’s annual BUILDER Brand Use…continue reading 

4 Product Portfolio Optimization Tips for Multi-Product Lines
 

By Dan Dellegrotti Today, M&A deals are at an all-time high as companies increasingly seek opportunities to capture market share…continue reading 

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