Topic: Corporate

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121 Articles in Corporate

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Get Your BUILDER On: Key Insights from 600+ Residential Building Brands

In April, released the results of its 2019 survey of residential contractors. The survey, as in previous years, asked…continue reading 

Hanover Research Wins 2019 IES Sales Excellence Award in the Sales Training Category

Arlington, VA — July 16, 2019 —Hanover Research has been named a winner of the were announced in May 2019….continue reading 

Photo of an office building

Overview Client: Rheem Manufacturing Company® Industry: Heating, Cooling, Water Heating and Commercial Refrigeration Headquarters: Atlanta, GA Website: Research Methodologies:…continue reading 

Five Critical Steps of a Successful Market Analysis

To maximize returns on investment and identify potential growth opportunities, companies must continuously assess the state of their respective markets….continue reading 

Hanover Research Counted Among Finalists for the 2019 IES Sales Excellence Awards in the Sales Training Category

Arlington, VA — May 13, 2019 —Hanover Research announced it has been selected as a finalist for the 9th Annual…continue reading 

2019 Trends in B2B E-Commerce

By 2025, the e-commerce sector for B2B vendors will outsize its B2C counterpart. B2B e-commerce is expected to draw 12%…continue reading 

Enhance Customer Experience with a VoC Program

Customers have more options and resources to make informed purchase decisions than ever before, making it crucial for companies to…continue reading 

Everything You Wanted to Know About Brand Tracking Surveys

Building and maintaining a healthy brand has never been more difficult. New competitors are entering the market at lightning speed;…continue reading 

Customer Segmentation Guidebook

To keep pace with the evolving customer, organizations need to know whom to target, what influences their decisions, and how…continue reading 

Top 6 Brand Tracking Metrics

40% of marketers say proving ROI is their top marketing challenge. Without clear and continuous measurement, you cannot determine where…continue reading 

The Impact of Market Research: 2018 and Beyond

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Hanover Research Report Finds Companies Using Market Research More Likely to Increase Customer Retention and Sales

Sixty-eight percent of companies that have increased sales have used market research to do so, according to the 2018 Market…continue reading 

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