Today’s technology has given consumers unprecedented degrees of decision-making power when making a purchase. At no point in history have…continue reading
A solid brand presence is vital for organizations as they experience an exponential increase in competitors and platforms. Strong brands…continue reading
Customer journey maps are visual illustrations of a customer’s experience with a brand, from initial discovery through purchase and retention….continue reading
The B2B eCommerce market is projected to reach $1.18 trillion domestically by 2021, more than double the size of the…continue reading
In the last two years, more data was created than ever before. Companies who analyze their data effectively enjoy an…continue reading
Customer Journey Maps are invaluable tools that pave the way for personalization and targeted engagement. However, creating the customer journey…continue reading
In less than two years B2B eCommerce will be more than double the size of B2C eCommerce, reaching $1.8 trillion domestically….continue reading
ARLINGTON, Va., – The American Marketing Association (AMA) has named Hanover Research (Hanover), a leading provider of market intelligence and…continue reading
The Challenge Mueller Company, a full-line manufacturer of water distribution products, observed growing interest in a specific portion of the…continue reading
With 3.4% drop in sales in 2015 due to increased competition from other fast-casual chains, as well as the arrest of…continue reading
ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of market intelligence and analytics, has announced new solutions designed to…continue reading
Over time almost all companies will need to update their brand to reflect shifts in the market or changes in…continue reading
Today’s technology has given consumers unprecedented degrees of decision-making power when making a purchase. At no point in history have…continue reading
A solid brand presence is vital for organizations as they experience an exponential increase in competitors and platforms. Strong brands…continue reading
Customer journey maps are visual illustrations of a customer’s experience with a brand, from initial discovery through purchase and retention….continue reading
The B2B eCommerce market is projected to reach $1.18 trillion domestically by 2021, more than double the size of the…continue reading
In the last two years, more data was created than ever before. Companies who analyze their data effectively enjoy an…continue reading
Customer Journey Maps are invaluable tools that pave the way for personalization and targeted engagement. However, creating the customer journey…continue reading
In less than two years B2B eCommerce will be more than double the size of B2C eCommerce, reaching $1.8 trillion domestically….continue reading
ARLINGTON, Va., – The American Marketing Association (AMA) has named Hanover Research (Hanover), a leading provider of market intelligence and…continue reading
The Challenge Mueller Company, a full-line manufacturer of water distribution products, observed growing interest in a specific portion of the…continue reading
With 3.4% drop in sales in 2015 due to increased competition from other fast-casual chains, as well as the arrest of…continue reading
ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of market intelligence and analytics, has announced new solutions designed to…continue reading
Over time almost all companies will need to update their brand to reflect shifts in the market or changes in…continue reading