Topic: Corporate

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125 Articles in Corporate

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Customer Segmentation Guidebook
 

To keep pace with the evolving customer, organizations need to know whom to target, what influences their decisions, and how…continue reading 

Top 6 Brand Tracking Metrics
 

40% of marketers say proving ROI is their top marketing challenge. Without clear and continuous measurement, you cannot determine where…continue reading 

The Impact of Market Research: 2018 and Beyond
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Hanover Research Report Finds Companies Using Market Research More Likely to Increase Customer Retention and Sales
 

Sixty-eight percent of companies that have increased sales have used market research to do so, according to the 2018 Market…continue reading 

Market Research Impact Report
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Top 6 Reasons Regular Brand Tracking is Essential
 

Building and maintaining a strong, healthy, and reputable brand is often easier said than done. Brand health is impacted by…continue reading 

Three Questions to Ask When Evaluating Market Dynamics
 

Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for…continue reading 

Five Critical Tests for Market Growth
 

Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for…continue reading 

6 Characteristics of Companies that Achieve Brand and Customer Alignment
 

All organizations have a brand, whether they actively work to cultivate one or not. A well-defined and executed brand strategy…continue reading 

Questions to Ask in New Product Development
 

The new product development (NPD) process plays a pivotal role as the primary driver of corporate organic growth—yet, executives frequently…continue reading 

6 Tests to Run Before a Brand Launch
 

Rebranding or launching a new brand campaign can be a necessary undertaking in order to revitalize a company’s image and…continue reading 

Take Your Power Back: Strengthen Buyer Engagement with 4 Customer Tracking Tools
 

Today’s technology has given consumers unprecedented degrees of decision-making power when making a purchase. At no point in history have…continue reading 

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