Topic: Corporate

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86 Articles in Corporate

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Hanover Research Quantifies Promotion Offers for Princess Cruises
 

Challenge Princess Cruises® (Princess), considered one of the most recognized cruise lines in the world, uses a variety of retail…continue reading 

Methodology Spotlight: Five Pitfalls of Survey Design
 

At Hanover, we draw on many different methodologies to best answer our clients’ research questions. Sometimes, the information clients are…continue reading 

Refine Your Go-To-Market Strategy Using Publicly Available Competitive Intelligence
 

  By Jonathan Kurz, Content Director, Hanover Research   How a product is positioned in the marketplace is crucial to…continue reading 

Hanover Research Named Top 50 Research Firm by American Marketing Association
 

June 8, 2017 ARLINGTON, Va. – The American Marketing Association (AMA) has included Hanover Research (Hanover), a leading provider of market intelligence and related analytics,…continue reading 

Four Ways Executives Leverage Sales Data to Drive Revenue and Increase Efficiency
 

By Vineeta Mooganur, Chief Growth Officer In a recent study by Teradata, 87 percent of marketing executives said data was…continue reading 

Hanover Research Names Vineeta Mooganur Chief Growth Officer
 

ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of market intelligence and related analytics, announced the appointment of Vineeta…continue reading 

How Do I Love Thee? Hanover Can Count the Ways…
 

Elizabeth Barrett Browning’s Sonnet 43 (“How do I love thee? Let me count the ways.”) vividly describes the what, how…continue reading 

Hanover Research Names Anil Prahlad Chief Content Officer
 

ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of custom market research and analytics, announced the appointment of Anil…continue reading 

 

Nine out of ten executives worldwide consider customer experience to be critically important to business success. Companies that provide exceptional…continue reading 

Before Running to Blue Sky, Look to Adjacencies
 

New product development (NPD) is a primary driver of corporate organic growth, yet the current new product failure rate hovers…continue reading 

 

New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of…continue reading 

Hanover’s Research-Based Insight Drives New Product Development
 

Challenge The Teaching Company, an educational media firm, needed research to inform the development of a new streaming video subscription service….continue reading 

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