Topic: Corporate

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107 Articles in Corporate

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4 Product Portfolio Optimization Tips for Multi-Product Lines

By Dan Dellegrotti Today, M&A deals are at an all-time high as companies increasingly seek opportunities to capture market share…continue reading 

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Did you know that half of all digital marketing campaigns fall flat because they reach the wrong audience? With so…continue reading 

Decode the B2B Millennial Buyer with These 5 Market Research Tips

For more than a decade, consumer brands have wrestled to understand the unique purchasing behaviors of Millennials, the first generation…continue reading 

HOW TO: Leverage Focus Groups to Move from Prototype to Product Launch

by Justin Spratley “I like the product because it looks glossy, that means it’s expensive to make. If the company…continue reading 

5 Questions All Businesses Should Ask Themselves After a Product Launch

Savvy companies know the product development process does not stop after product launch – to capitalize on the total value…continue reading 

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Companies are swimming in more data than they know what to do with. While nearly two-thirds of businesses succeed in…continue reading 

“Anecdotal Data” is an Oxymoron

By: Beth Barrett, Senior Content Director Everyone likes an anecdote. They can lighten the mood, bring life to the mundane,…continue reading 

Market Intelligence: Who Needs it? [Hint: You Do]

By Lana Sytnik, Content Director Why Do Companies Need Market Intelligence? Market intelligence used to come in the form of…continue reading 

Four Tried and Tested Techniques for Measuring Customer Experience

Customer Experience is a critically important priority for the majority of executives worldwide. This makes sense, as companies that provide…continue reading 

Hanover Research Quantifies Promotion Offers for Princess Cruises

Challenge Princess Cruises® (Princess), considered one of the most recognized cruise lines in the world, uses a variety of retail…continue reading 

Methodology Spotlight: Five Pitfalls of Survey Design

At Hanover, we draw on many different methodologies to best answer our clients’ research questions. Sometimes, the information clients are…continue reading 

Refine Your Go-To-Market Strategy Using Publicly Available Competitive Intelligence

  By Jonathan Kurz, Content Director, Hanover Research   How a product is positioned in the marketplace is crucial to…continue reading 

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