Topic: Corporate

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102 Articles in Corporate

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Companies are swimming in more data than they know what to do with. While nearly two-thirds of businesses succeed in…continue reading 

“Anecdotal Data” is an Oxymoron

By: Beth Barrett, Senior Content Director Everyone likes an anecdote. They can lighten the mood, bring life to the mundane,…continue reading 

Market Intelligence: Who Needs it? [Hint: You Do]

By Lana Sytnik, Content Director Why Do Companies Need Market Intelligence? Market intelligence used to come in the form of…continue reading 

Four Tried and Tested Techniques for Measuring Customer Experience

Customer Experience is a critically important priority for the majority of executives worldwide. This makes sense, as companies that provide…continue reading 

Hanover Research Quantifies Promotion Offers for Princess Cruises

Challenge Princess Cruises® (Princess), considered one of the most recognized cruise lines in the world, uses a variety of retail…continue reading 

Methodology Spotlight: Five Pitfalls of Survey Design

At Hanover, we draw on many different methodologies to best answer our clients’ research questions. Sometimes, the information clients are…continue reading 

Refine Your Go-To-Market Strategy Using Publicly Available Competitive Intelligence

  By Jonathan Kurz, Content Director, Hanover Research   How a product is positioned in the marketplace is crucial to…continue reading 

Hanover Research Named Top 50 Research Firm by American Marketing Association

June 8, 2017 ARLINGTON, Va. – The American Marketing Association (AMA) has included Hanover Research (Hanover), a leading provider of market intelligence and related analytics,…continue reading 

Four Ways Executives Leverage Sales Data to Drive Revenue and Increase Efficiency

By Vineeta Mooganur, Chief Growth Officer In a recent study by Teradata, 87 percent of marketing executives said data was…continue reading 

Hanover Research Names Vineeta Mooganur Chief Growth Officer

ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of market intelligence and related analytics, announced the appointment of Vineeta…continue reading 

How Do I Love Thee? Hanover Can Count the Ways…

Elizabeth Barrett Browning’s Sonnet 43 (“How do I love thee? Let me count the ways.”) vividly describes the what, how…continue reading 

Hanover Research Names Anil Prahlad Chief Content Officer

ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of custom market research and analytics, announced the appointment of Anil…continue reading 

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