Topic: Corporate

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91 Articles in Corporate

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Hanover Research Names Anil Prahlad Chief Content Officer

ARLINGTON, VIRGINIA – Hanover Research (Hanover), a leading provider of custom market research and analytics, announced the appointment of Anil…continue reading 


Nine out of ten executives worldwide consider customer experience to be critically important to business success. Companies that provide exceptional…continue reading 

Before Running to Blue Sky, Look to Adjacencies

New product development (NPD) is a primary driver of corporate organic growth, yet the current new product failure rate hovers…continue reading 


New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of…continue reading 

Hanover’s Research-Based Insight Drives New Product Development

Challenge The Teaching Company, an educational media firm, needed research to inform the development of a new streaming video subscription service….continue reading 

Research at Work: Vertafore

In early 2016, we partnered with Vertafore, a leading provider of insurance technology, to conduct a survey that would gauge…continue reading 


Ninety-three percent of executives state that improving customer experience is one of their organization’s top three priorities for the next…continue reading 

Hanover Research Opens New Office in New York City

FOR IMMEDIATE RELEASE: July 13, 2016 ARLINGTON, VA – Hanover Research (Hanover), a leading provider of research and analytics, has announced the…continue reading 

Four Surprising Findings About Consumer Attitudes on Health Insurance

The health insurance industry is changing constantly. As a result, keeping up with consumer perceptions is a top priority for…continue reading 

Hanover Research Named Top 50 Market Research Firm in U.S.  for Second Consecutive Year

FOR IMMEDIATE RELEASE: June 3, 2016 ARLINGTON, VA – The American Marketing Association (AMA) has named Hanover Research (Hanover), a leading provider…continue reading 

Is Your Website Giving Potential Recruits the Information They Need?

According to,  the number of job openings now exceeds the number of unemployed workers. With demand for jobs outpacing…continue reading 

Building a Robust Industry Index for the Auto Care Association

See how Hanover worked with the Auto Care Association to build a first-of-its-kind index to diagnose the health, trends, and hidden…continue reading 

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