Even amid the pandemic, college tuition continues to rise.
This trend presents a particular challenge for private, four-year institutions in a fiercely competitive enrollment environment. Many of these institutions are lowering tuition—some by as much as fifty percent. These so-called “resets” continue a movement that began prior to the pandemic. At some institutions, the adjustments have yielded considerable gains in applications and matriculations. Elsewhere they have failed to generate enough newly enrolled students to compensate for losses in net revenue. Institutions are also exploring other tuition interventions like freezes, differential pricing, and guaranteed four-year rates. Even with the best intentions, these efforts can create confusion among prospective students and their families.
Indeed, the lack of transparency around tuition pricing can become a barrier for first-generation students in particular, complicating institutional efforts to improve diversity, equity, and inclusion. Will these tuition trends continue? How do you determine what tuition interventions are best for your institution? What will the future of higher education discounting look like?
In this webinar, expert panelists address these questions and share insights on the broader tuition landscape. Panelists include:
- Brian Hutzley — Chief Financial Officer, Centre College (KY)
- Ralph W. Johnson — Vice President and Chief Financial Officer, Dillard University (LA)
- Liz Clark — Vice President for Programs and Research, National Association of College and University Business Officers (NACUBO)