Webinar Recording: Customer Journey Mapping During Uncertainty

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Whether it’s creating your first map or updating an existing map, we will share the important inputs needed at each stage of the mapping process.

The pandemic has caused a rapid shift in customer and consumer needs and buying patterns that could have lasting effects as the timeline for getting ‘back to normal’ remains elusive — so understanding the path to purchase is more important than ever.

Mapping your customers’ or consumers’ journeys helps you to:

  • Understand how they are changing
  • Determine new and persistent pain points
  • Identify areas of the journey that need to be prioritized

In this webinar, Hanover and our panelists (Erik Norsted – Chief Strategy Officer, Olive & Company and Natalie Julich – Director of CX Design, Arvest) walk you through the critical steps of creating a customer journey map.

With a good journey map in hand you will be poised to ride out this pandemic and support your customers and consumers in their new normal.

Download the recording today!

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