The significant impact of COVID-19 on global supply chains, manufacturing, and production, along with risk avoidance, has caused many US companies to delay or reverse product launches. However, trends in consumer spending and the longevity of the pandemic’s impact indicate there is still need to develop and launch products during this time of uncertainty.
In this webinar, Hanover presents original research and our panelists (Eisha Armstrong – CEO and Co-Founder, Vecteris; Caitlin Mack – Senior Brand Manager, LesserEvil Snacks; and Chris Carrier – Director of Marketing, Reliance Worldwide Corp) discuss:
- The current state of product development for U.S. businesses
- The increased value of a product development process since the onset of the pandemic
- Best practices for implementing product development in the era of COVID-19
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