A Brand Health Exam

Assessing your brand’s health is more critical now for overall success, whether you’re hoping to rebound from an underperforming year, double down on high performance, or completely overhaul your corporate identity. But where to begin?

Between supply chain disruptions, evolving buyer expectations and a wide range of market shifts, the past year has forced organizations of all types and sizes to reexamine—and, in many cases, redefine—their brand identities.

In this webinar, our expert panel discusses how organizations can build, rebuild and maintain brand health in this more rapidly changing environment.

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Total Runtime: 59:12

Speakers include:

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Listen to this webinar to learn:

The traits of a healthy brand and indicators that rebranding may be necessary

How to assess your brand against customer opinion and competitor activity

What it takes to create a brand that aligns with customer expectations

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