Executive Panel Series: Building a Cohesive Brand Identity Across the University

Establishing unit-specific branding and marketing within a college or university can be complicated. While each department or college has their own attributes and strengths to promote, they must also coexist under one cohesive institutional brand identity.

This Executive Panel explores stumbling blocks and solutions to navigating successful brand hierarchy. Panelists share their experiences implementing marketing campaigns that differentiate individual units but still align with broader institutional goals and brand standards.


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Total Runtime: 1:00:15

Speakers include:

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Key Takeaways

Collaboration between central marketing and individual colleges is key

Market research is at the heart of successful brand development and brand maintenance

Use quarterly brand health surveys to consistently monitor and tweak aspects of the current brand strategy

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