Hanover Research
Become a Client

Executive Panel Series: Reshaping Recruitment Ahead of the Enrollment Cliff

  • Topic: Enrollment Management, Higher Ed Marketing, Higher Education, Student Success

Is your institution ready for a shrinking pool of prospective students?

A record decline in US birth rates in the last two decades translates to a diminishing population of high school graduates, peaking by 2025 and unlikely to rebound for many years. Colleges and universities must begin preparing now to withstand a decline in the number of traditional college-aged students.

Join us for a discussion with a panel of higher education leaders who will share what their institutions are doing to stay ahead of this “birth dearth” by identifying new target markets, refreshing recruitment strategies, and launching new programming and services to fortify enrollment and retention in the coming years.

 

Download the recording today!

Total Runtime: 1:00:56

Speakers include:

  • Ms. Dixie Williams — Vice President of Enrollment Management, Columbia College (MO)
  • Ms. Vickie Alleman — Owner, Pivot Point Marketing & Communications; former Vice President for Enrollment and Marketing, Dominican University of California (CA)
  • Mr. Joseph Montgomery — Vice President of Enrollment and Student Success, Tuskegee University (AL)
  • Dr. Michael Rodgers — Senior Higher Education Research Advisor, Hanover Research
  • Mr. Max Rein — Senior Director of Higher Education, Hanover Research

Download The Recording

Key Takeaways

Increase the marketing strategic process and better integrate recruitment and marketing decision making

The granularity of recruitment efforts is crucial to a mission driven enrollment process

It is important to return to the heart of the mission – if a student is successful, the institution will be successful

Download the Recording

If you have difficulty accessing any part of this website or the products or services offered by Hanover Research, please contact us at info@hanoverresearch.com for support.

Twitter Linkedin Facebook
Copyright © 2023 Hanover Research. All Rights Reserved.

Privacy Policy | Cookie Preferences | Do Not Sell My Personal Information | Site Credits

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

Let us come to you!

Receive industry insights directly in your inbox

Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: