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Executive Panel Series: Top Trends in Business Schools – Maintaining a Competitive Edge

  • Topic: Brand Strategy, Higher Ed Marketing, Higher Ed Trends, Higher Education

More than ever, business school leaders are considering innovative programming and differentiated enrollment strategies to meet shifting student and workplace needs. But to sustain their momentum, they must stay on top of the latest higher education research.

This webinar shares national top trends and a panel of business school leaders discuss how they are navigating today’s evolving market.

 

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Total Runtime: 58:33

Featured Speakers Include:

  • Ali Yildirim — Executive Director of Marketing and Recruiting | University of Iowa, Tippie College of Business (IA)
  • Anne Trumbore — Executive Director of Digital & Open Enrollment | University of Virginia, Darden School of Business, Executive Education & Lifelong Learning (VA)
  • Paul Pavlou — Dean and Cullen Distinguished Chair Professor | University of Houston, C.T. Bauer College of Business (TX)
  • Emily Kelleher — Higher Education Research Advisor | Hanover Research
  • Laura Bolling — Principal Director of Client Solutions | Hanover Research

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Key Takeaways

In a competitive market, revisiting your academic portfolio and considering innovative ideas are vital

Moving away from traditional program development and starting with a customer-centric approach enables schools to better serve the needs of current and future customers

Diversity, equity, and inclusion are top of mind for all business schools as they work to correct the gender and racial imbalance

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