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Survey Insights: What Prospective Students Want

Today’s students have a growing number of post-secondary opportunities. In order to build an informed and effective enrollment strategy, higher education leaders must understand what potential students see as opportunities, barriers, and concerns when deciding to pursue a higher education option.

In August 2023, Hanover Research surveyed high school students, ages 16 to 19, across the United States to examine what factors are important to them when considering where to apply and enroll in college, as well as, if they plan to attend at all.

Join our Hanover for a webinar where we explore insights from this survey and our panel of higher-ed leaders share how their institutions are working to implement strategies to assist students in navigating the post-secondary decision-making process, and better understand students’ barriers and concerns in a post-pandemic world.​​


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Total Runtime: 57:26

Speakers Include:

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Key Takeaways

Financial Literacy: Long Game vs. the Short Game

Storytelling can be a powerful tool to utilize in marketing efforts to meet students where they are at and where they could go

Traditional degree programs and short course, microcredentials do not need to be mutually exclusive and the integration of the two can often help meet labor market needs

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