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The Pandemic’s Effect On New Student Enrollment

  • Topic: Enrollment Management, Higher Education

The COVID-19 pandemic continues to have a significant impact on higher education plans, both for high school students and the institutions they hope to attend. Even as they grow more accustomed to the “new normal” of social distancing and remote learning, today’s prospective college students have significant questions and concerns about the safety, value, and accessibility of higher education.
Featuring insights from experts in enrollment management, admissions, and recruiting, we discussed findings from our recent 2021 Prospective Student Survey. We also discussed the broader challenges and opportunities presented to colleges and universities in this and future enrollment cycles.

 

Listen to learn about the:

  • Perceptions of prospective students’ on the value of higher education
  • Ongoing impact of COVID-19 on prospective students’ plans and expectations
  • Factors driving prospective students’ decisions

 

Download the recording today!

Total Runtime: 58:46

Speakers include:

  • Leslie Taylor - Vice President of Enrollment and Access, Colorado State University (CO)
  • Demarcus Williams - Interim Chief Marketing Officer, Saint Augustine’s University (NC)
  • Nicole Focareto - Vice President of Enrollment, Washington and Jefferson College (PA)
  • David Burge - Vice President Enrollment Management, George Mason University (VA)
  • Michael Rodgers - Higher Education Research Advisor, Hanover Research

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Key Takeaways

Mental and emotional health remains a top concern among prospective students

Anxiety around personal and family finances has increased during the pandemic

Online, hybrid, and flexible delivery models appear to be here to stay

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