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The State of Individual Giving & What’s Next

How has COVID-19 impacted institutions’ giving programs—and how will this affect long-term individual giving?
To answer these questions, Hanover presents results from pre- and post-COVID-19 surveys of U.S. donors which quantify the pandemic’s impact on the giving landscape. Along with our esteemed panelists, we also examine how institutions can increase the likelihood of giving from current or lapsed donors, while motivating non-donors to support their alma mater. Tune in to learn about the implications for fundraising in 2020 followed by an informative discussion about how institutional advancement professionals are strategically responding this year and beyond. We end with a Q&A session where panelists answer attendees’ questions and concerns.
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Total Runtime: 55:46


Check out our 2020 National Advancement Report: Understanding the State of Alumni Giving for the full survey findings.

Speakers include:

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Key Takeaways

Advancement offices will evolve by embracing the innovations spurred by COVID-19 long-term

Use of data analytics is an important new tool for advancement professionals to expand the donor pool and engage potential donors more effectively

Personalized communication to donors is becoming more commonplace

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