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Understanding the 2022 Cohort: Hanover’s Annual Admitted Student Survey

  • Topic: Enrollment Management, Higher Ed Marketing, Higher Education

Student needs have shifted in the last two years, and that also applies to how students decide which college or university to attend. Institutions that pay close attention to applied and admitted students’ expectations will be able to design strategies to reduce summer melt and attract more students.

This webinar discusses the latest findings of Hanover’s Admitted Student Survey and explores what factors matter most to undergraduate and graduate applicants as they make their Fall 2022 enrollment decisions.

 

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Total Runtime: 59:17

Speakers include:

  • Ms. Kyle Fisher — Vice President of Public Relations, Marketing, and Creative Services | Nova Southeastern University (FL)
  • Dr. Jesse Mason — Provost and Vice President of Academic and Student Affairs | North Hennepin Community College (MN)
  • Ms. Leslie Taylor — Interim Vice President of Marketing and Enrollment | Western Colorado University (CO)
  • Dr. Michael Rodgers — Higher Education Senior Research Advisor | Hanover Research

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Key Takeaways

Faculty and staff need to collaborate across departments and colleges all to prepare for the needs of incoming students, particularly around social and academic integration

Institutions need to begin engaging students in the life of the campus and community as quickly as possible

Institutions need to continually rethink the recruitment and admissions process to ensure it matches the needs of students today, who may have different expectations and requirements than those in the past

Download the Recording

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