Understanding the 2026 Cohort: Hanover’s Admitted Student Survey

In this webinar, Hanover Research presents and reflects on the results of Hanover’s annual 2026 Admitted Student Survey.

Following this webinar, higher education leaders will be able to more effectively use Hanover’s annual report to learn what moves potential students from applicants to enrollees, which in turn, can help refresh campus enrollment plans, and uncover strategies to increase students’ readiness to accept, attend, and succeed.

The survey includes the responses of over 1,000 students who were admitted to undergraduate and graduate institutions in the United States in 2026. The results provide a window into the factors that influenced students’ 2026-27 enrollment decisions, their changing perceptions of higher education, and the types of support they may need from institutions in their first year.

 

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Total Runtime: 61:07

Speakers Include:

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Key Takeaways

Students are increasingly intentional, pragmatic consumers of higher education

Affordability is reshaping enrollment behavior and intensifying competition across institutions

Institutions must prove value through outcomes, storytelling, and direct experiences