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Academic Portfolio Optimization Maximize your suite of academic programs

Stand out to students and employers with a winning academic portfolio

One of the most effective ways to attract potential students is to attract the employers who will one day hire them. And a sure way to do that is by having a strong academic portfolio with a robust mix of degree and certificate programs. Achieving this, however, is a huge undertaking. Assessing current programs and identifying new ones takes time and resources that institutions don’t always have.

At Hanover, our experienced researchers partner with colleges and universities to comprehensively analyze academic portfolio data. Using proven methods, our portfolio optimization solution equips academic leaders to define markers of program success and zero in on high-growth, high-demand programs that drive both student enrollment and employer engagement.

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Annual savings across clients that avoid launching low-growth degree programs

Keep pace with in-demand degrees and identify program losses


Identify high-demand, high-growth program offerings.


Understand job opportunities and labor market predictions for specific degree and certificate tracks.


Assess risk for continued investment in specific academic programs.


Monitor program enrollments over time.

How it works: Academic Portfolio Optimization

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Assess Student Demand

Hanover Research conducts a high-level assessment of student demand trends and degree conferral rates.

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Measure Labor Demand

We use robust labor market data, including real-time job postings and economic forecasts, to examine the outlook for various industries and program areas.
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Track Market Indicators

Market factors, such as the competitive landscape, sought-after academic qualifications, and recent industry trends, are evaluated to contextualize viability and indicate whether further program-specific analyses are needed.

UVA’s Business Schools Launch Master’s of Business Analytics Degree

“Establishing a satellite campus in D.C. for our Master’s in Business Analytics program was an important decision for us. We suspected it would be a very beneficial move for Darden and McIntire, but we needed evidence to back that up. Hanover was able to prove to us, and the state accrediting body, that we were making a sound decision.”

– Maureen Wellen, Executive Director, Faculty Advancement at UVA’s Darden School

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Academic Portfolio Optimization solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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