Enrollment Management
Boost Student Application, Yield, and Matriculation Results
Improve outcomes at every stage of the student enrollment journey with data-informed recruitment and admissions strategies. Hanover combines market research, predictive modeling, and data insights to help you attract, admit, enroll, and retain more students.
Connect recruitment and admissions insights across the student experience
Optimize Enrollment
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Improve conversion and yield rates. Harness predictive analytics to understand enrollment drivers, identify students most likely to enroll, and refine recruitment strategies.
Financial Aid Optimization Analysis
Transform aid strategies to influence student decisions. Configure optimal financial aid offers by student profile and identify trends that maximize matriculation and enrollment rates.
Non-Matriculant Analysis
Understand why students don’t enroll. Gain a deeper understanding of admitted student decisions to strengthen your competitive strategy and reduce enrollment friction and barriers.
Understand Student and Market Demand
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Tap into evolving student preferences. Track prospective students’ needs and perceptions to inform strategic enrollment and program development efforts.
Graduate Student Market Sizing
Validate high-opportunity adult markets. Assess market dynamics to dial in recruitment, evaluate program feasibility, and clarify competitor saturation.
Trusted by 2,000+ institutions for critical decisions
Confident enrollment management decisions that move the needle
Full funnel visibility
Our end-to-end analysis connects insights across the entire enrollment journey, not just at a single stage, to improve your short- and long-term enrollment outlook.
Proven strategies for resource efficiency
We help you streamline your recruitment and admissions to focus on the highest-return activities that maximize impact.
Advanced analytics grounded in student voices
Beyond a survey-only approach, we use student feedback, market intelligence, and predictive modeling to clarify motivations and decision drivers.
Increase students’ ability to apply, enroll, and persist at your institution
University of Guelph Partners with Hanover to Strengthen its Competitive Positioning
“At the University of Guelph, we were interested in exploring our institutional positioning across different markets to help forward our overall enrolment priorities.
We partnered with the team at Hanover, who provided a data-driven and methodological analysis of our institution’s standing within the higher education landscape in Canada.
This helped us understand more about our institution, which allowed us to formulate and put forward a comprehensive enrollment management strategy.”
—Brad Minaker, PhD, Associate Vice-President, Institutional Research and Planning
Columbia College Reverses Declining Student Enrollment with Data & Research
“As an institution, we can qualitatively tell ourselves a lot of things and have our own opinions from experience, but we are striving to harness research and data to drive our decisions. Students move and change, and we need to listen to them more. Hanover has become our go-to research partner, making it possible for us to pursue the answers we need.”
– Dixie Williams, Vice President for Enrollment Management and Marketing
Community College of Rhode Island Market Analysis Launches Campus Transformation
“This fall, our culinary students won’t just be learning kitchen skills; they’ll be completing their full general education requirements, bringing new energy and engagement to every corner of the Newport campus. When classrooms are full and hallways are buzzing, it’s a sign that our campus is thriving, not just for students, but for the entire community.”
– Gregory LaPointe, Vice President for Student Affairs, Chief Outcomes Officer, Newport County Campus Leader
SUNY OW Investigates Enrollment Data, Lifting Applications by 15 Percentage Points
“Without Hanover, we wouldn’t be able to do this work. We were short-staffed, and we needed a partner. Hanover experts were the best partners for us then and continue to be great partners now.”
– Lisandra Ramos, Special Assistant to the President, Administration & Initiatives
Featured Insights
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Track this year’s trending degrees and occupations to understand where student and employer demand is heading. Students are increasingly drawn to college degrees that deliver
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Use these proven practices to recruit and serve more Gen Z and Gen Alpha students at your institution. Generation Z (Gen Z) students now straddle